Douyin, the Chinese version of TikTok, will limit the use of the platform for children to 40 minutes per day.
The rules will apply to users under the age of 14, who have authenticated under their real name, and who will be able to access them between 6 a.m. and 10 p.m.
Parent company Bytedance announced the app’s youth mode in a blog post, claiming it was the first short video company in the industry to have these limits.
It comes as China clamps down on the use of technology by teens.
According to the Douyin user agreement, there is no minimum age on the platform, but those under 18 must obtain the consent of a legal guardian. On the sister app TikTok, the minimum age is 13.
The popular Chinese messaging app WeChat, owned by tech giant Tencent, also has a youth model that limits young users’ access to games, as well as disabling the app’s payment function and the ability to find and broadcast a user’s physical location.
Earlier this month, Facebook-owned Instagram announced it would start age-checking its users in a bid to limit interactions between children and foreign adults on the app after UK lawmakers introduced new rules that require social media companies to take the “best” from underage users. interest ”into account under penalty of heavy fines.