August 13, 2022

886% increase in AI usage |

February 1, 2022

iconik, a cloud-native SaaS media management solution, has released its annual Media Statistics report detailing trends within its SaaS media management and video user base. This year’s report shows a dramatic increase in the use of AI services for media management, such as AI visual analysis and voice-to-text transcriptions. It also demonstrates a further shift to cloud-based tools that enable a workforce of remote creators to excel.

“Our report helps media technology industry leaders make data-driven decisions based on changes in the industry and user behavior,” said Parham Azimi, CEO of iconik. “By evaluating trends in video technology, media producers can make informed buying decisions. At iconik, data drives our own internal decisions and this report should prove valuable for the industry as a whole as well. »

The pandemic has accelerated both the urgent need for remote access to assets, as well as the demand for video content. Online video consumption has increased 15 times over the past five years. Video creation has become an important axis of development for all types of companies, going beyond the traditional media and entertainment sector. Whether targeting consumers or internal staff, more and more organizations are choosing video to convey their message and maximize engagement.

The combination of adoption of cloud-native solutions and remote collaboration, accelerated by the pandemic, has created even more favorable conditions for media growth. To easily manage the increase in media content, more and more organizations are adopting cloud-native media management solutions.

This year’s data shows that content accessibility for remote work and global collaboration continues to matter. Organizations store 144% more of their media content in the cloud.

Instant media availability encourages greater internal and external collaboration, as evidenced by the 77% increase in asset sharing. To increase media visibility, AI services such as AI visual analytics and voice-to-text transcriptions are used up to 886% more.

The report was collated from user behavior statistics in 2021 and explores trends within 149 million assets and 52.6 petabytes of data.


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