August 13, 2022

Electronic platform to promote the use of the Arabic language throughout the Kingdom

DUBAI: An ad-supported Snapchat subscription service was launched last month in some countries, including the United Arab Emirates and the Kingdom, with a company spokesperson telling Arab News that it would target “members of the most passionate and dedicated community” on the platform.

Snapchat+ costs $3.99 per month and includes a “star” symbol for subscribers, custom app icons to personalize the home screen, a rewatch indicator to see how many people are rewatching their stories, and early access to Snapchat for the web.

“For the first time ever, we have a way to deliver early, experimental, and pre-release features specifically for them, and that’s super exciting,” the spokesperson said.

The move comes after a disappointing second quarter for Snap. “While the continued growth of our community increases long-term opportunities for our business, our financial results for the second quarter do not reflect our ambition,” CEO Evan Spiegel said in a statement.

The company also slowed hiring for the rest of the year.

But the subscription service is not expected to generate significant revenue for the company. “We anticipate that most of our revenue will continue to come from advertising,” the spokesperson said.

Snapchat+ will not be ad-free. The spokesperson said, “We believe we can deliver a lot of value to subscribers by giving them access to features that enhance the parts of Snapchat they love: the map, stories, and chatting with their friends. the closest. Many mobile app subscription add-ons do not remove ads. »

For now, the platform is trying to gauge the appetite for Snapchat+.

“But given the strong engagement we’re seeing within our community, we think subscriptions are an interesting model to test,” the spokesperson said.

In the Middle East, Snapchat+ has only launched in the United Arab Emirates and Saudi Arabia, with the latter seeing Snapchat reach 90% of people aged 13 to 34, according to the spokesperson.

“We wanted to make Snapchat+ available to our highly engaged community members in the region, and we’re excited to expand the offering to other markets in the future.”

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