For the first time ever, the Koo app has published information on the recently held parliamentary elections in the states of Uttar Pradesh, Punjab, Uttarakhand, Goa and Manipur. The data reflects the sentiment of Indians who first had the opportunity to create communities and use their native language on a micro-blogging platform. As the election campaign goes digital through virtual rallies and online campaigning, Koo – which enables online expression in ten native languages – has seen significant traction in terms of candidates embracing and leveraging the platform. -shape to reach their constituents in all regions and in local languages.
The data reveals that of the 690 newly elected MPs across the five states, approximately 28.4% or 196 candidates were present on the platform during the election season and actively leveraged Koo’s multilingual features to connect online with voters, share updates and receive feedback – all in real time. Koo’s inclusive approach, which allows Indians to express themselves in the language of their choice, in addition to the host of groundbreaking features like a dedicated tab for election updates, chat rooms and live feature – helped contestants share their stories online and engage in public. dialogue with their electoral base.
The data is specifically focused on the two crucial states of Uttar Pradesh and Punjab, showing a breakdown of winning candidates from all political parties like Bharatiya Janata Party (BJP), Samajwadi Party, Aam Aadmi Party (AAP) , Indian National Congress (INC), Rashtriya Lok Dal (RLD), Shiromani Akali Dal (SAD) and others who leveraged the platform and its features to improve voter sentiment ahead of the elections.
The news sheds light on the emergence of multilingual microblogging and how Koo – as the largest native language expression platform – has grown in popularity during election season. In addition to interacting with voters in Hindi and Punjabi, candidates aggressively leveraged the innovative Multi-Lingual Koo (MLK) feature – which enables real-time message translation into the platform’s many languages. . This feature saw a massive 442% increase in usage during the period from January 10 to March 10, 2022, compared to the previous two months, as contestants leveraged MLK to amplify their reach across all regions.
A spokesperson for Koo said: “Koo has empowered candidates from all political parties to harness the power of Indian languages, with more than a quarter of newly elected MPs across five states leveraging our platform to reach their voter base. Using the MLK feature further reiterates our belief that multilingual India needs a multilingual platform to speak out on. As a transparent, unbiased and neutral app, Koo has played a key role in not only enabling conversations and engagement between candidates and voters, but also educating and educating voters to make an informed decision.Additionally, Koo reflects people’s moods without distortion created by fake accounts and bots Over 95% of Koo users created their account using a mobile number, limiting the presence of bots on the platform. flat -form of choice for Indians to share their thoughts and opinions. ns in their mother tongue.”
During the elections, conversations about Koo reflected the sensitivities of voters, mainly from UP and Punjab. While the UP electorate was largely engaged in a discourse around the re-election of the current BJP government of Yogi Adityanath; the conversations featured prominent leaders like Yogi Adityanath, Akhilesh Yadav, Swami Prasad Maurya, Rahul Gandhi and Aparna Yadav. Meanwhile, among Koo users in Punjab, the anti-incumbency factor reigned strongly, with users discussing a change of government. Newly elected Chief Minister of Punjab, Bhagwant Mann, former CM Charan Singh Channi and leaders like Arvind Kejriwal, Rahul Gandhi and Navjot Singh Sidhu have been widely discussed by Koo users in the state.
The Koo app was launched in March 2020 as a multilingual micro-blogging platform to enable Indians to express themselves online in their native language. Koo app’s smart features are currently available in ten languages - Hindi, Marathi, Gujarati, Punjabi, Kannada, Tamil, Telugu, Assamese, Bengali and English. In India, where no more than 10% of people converse in English, the Koo application democratizes the voice of Indians by allowing them to share their thoughts and express themselves freely in the language of their choice. Among its innovative features, the platform’s translation feature enables real-time translation of a message into many Indian languages, while retaining the sentiment and context of the original text. This improves reach and provides greater traction for the user. The Koo app has 20 million downloads and is actively leveraged by prominent figures in politics, sports, media, entertainment, spirituality, art and culture to connect with their target audience in their mother tongue.